If you're trying to boost your email click-through rate, consider including image-based emails and using multiple call-to-actions. These features can result in higher CTRs. Optimize your emails for mobile devices and add a social share button. Last but not least, ensure you include multiple call-to actions in your email to ensure it is read by as many people. Here are some email marketing best practices:
Image-based emails have higher click-through rates
You've probably noticed that image-based emails have higher click-through rates. These emails often have higher engagement rates than plain text emails. Images too often can pose problems. To avoid problems like this, you should create two versions your email. One with one image and one that has live text and supporting imagery. You should ultimately choose the best format for your audience.
In the past, email messages with images were often blocked because they were considered spam. These messages were blocked by many email clients. However, smart spam filters have allowed email providers to allow images. Email platforms today display images as a default. Gmail even announced that images will be displayed by default on mobile devices, iOS, and Android. This initiative to improve access to email messages will result in more engagement for your brand.
Optimizing for mobile devices
Email marketers make one of the biggest mistakes when optimizing emails for mobile phones. According to a recent study, nearly half of people unsubscribe from promotional emails that didn't display correctly on their mobile devices. These emails not only cost half of your list but also have high bounce rates. Mobile-optimized mails are the best option to increase your email’s CTR, or click through rate.
Mobile optimization is more important than ever. While most people use their smartphones to access the internet, a recent survey found that 91% check their emails regularly. Mobile optimization is a crucial step in email marketing. Your goal is to get your website visitors to stop browsing and opt in to your email lists. In doing so, you can increase the number of your website subscribers by using mobile-friendly CTAs and responsive design.
Add a social share button
A social sharing option can increase your email’s click-through ratio (CTR), up to 30% Using more than one social media site will boost your CTR by up to 55%. Including a share button will encourage your subscribers to spread your email to their contacts, which can significantly increase your email click-through rate. Here are some best practices for including a social sharing button in your email.
A GetResponse research found that nearly three quarters of marketers use social-sharing buttons in their email. More than that, nearly one-third use two or three sharing buttons. Another seven percent use more then one sharing button. This is a significant increase considering that there are only 10,000 emails with this many shares. Facebook, Twitter, Pinterest, Google+, LinkedIn, and YouTube share icons lead the pack, with just over half of email marketers including these in their emails.
Multiple call-to actions
Using multiple call-actions in email marketing is tempting, but it can actually lead to low conversions. Too many links can reduce the importance of each and cause overwhelm in your email subscribers. Rather than relying on the number of CTAs, try using a single CTA that guides the reader to the next logical step. Make it easy for your subscribers to find the CTA that fits their needs.
A call-to-action should be positioned clearly, so that recipients can see and act on it quickly. Recipients may skip over CTA buttons that are misplaced. Your CTA should be located at the bottom of the email, just below the content. You can make your buttons stand out by not blending into the background. This will improve readability. Instead, use links to the CTA buttons. Don't forget to disable CTA buttons for emails that contain a lot of rich text.
FAQ
How much does SEO cost?
SEO is a long-term commitment so you won’t see immediate returns. It is important to remember, however, that SEO is a long-term investment. The more people who find your site, then the higher it ranks in search engines.
Many factors go into determining the price of each service, such as keyword competitiveness, location, audience size, and competition.
Why SEO strategy is important?
Search engine optimization (SEO), which aims to increase traffic to your site through the use of Google to help people find you, is the primary goal.
Search engines such as Google, Yahoo!, Bing, and others store information about websites on servers called "crawlers," which send this data back to the company's central database. This enables them to index web pages for searching purposes.
People will click on your links and visit your pages if you appear high in the results. You won't be seen in these searches.
It is important to rank high in search engines. This will ensure your site is noticed. There are two main methods to achieve this: paid advertising or natural organic links.
Paid Advertising – Paid advertising is when companies pay per click to have their ads appear higher than other sites in search results. These ads could include banner ads and text ads as well as pop-ups and e-commerce widgets.
Natural Organic Links – These links are created by sites that have been built over time and gained the trust of your industry. You build links naturally over time through blogging, guest posting, commenting, linking, etc.
You must continually invest in both types of marketing to stay ahead of your competition.
How Can I Get Started With SEO?
SEO is a process that can be used in many ways. The first step is to identify the keywords that you'd like to rank for. This is called "keyword Research". Next, optimize each website page to these keywords.
Optimization is the process of adding relevant titles and descriptions to your site, creating unique URLs and linking other websites. After optimization has been completed, you'll need to submit your website to search engines like Google, Yahoo!, and Bing.
To know if your progress is being made, you will need to keep track.
Is link building still relevant to SEO?
Link building will always be necessary, but how you approach it now is different from how people did it 10 years ago. The biggest challenge for any business today is how they find customers and make sales. Search engine optimization plays a key role in this.
Social media has become a key tool for businesses. Content marketing strategies have also become very important. It seems that link building is not as effective as it once was because Google penalizes websites with too many links pointing back at them. This makes sense since if your links are to numerous other websites, you probably have nothing new on your site that is worth looking at.
All of these factors make link building less valuable in ranking websites.
Where do I get my keywords?
First, you need to think about the type of products and services that you offer. Next, search for terms related to these things. Once you have your list, you can use Google Keyword Planner and other search engines, such as Yahoo! or DuckDuckGo to determine what phrases people are looking for.
What is Onpage SEO?
On-page optimization refers to actions taken within your website in order to improve its ranking in search engines. On-page search engine optimization covers things like site architecture, page titles (meta tags), image alt text, and page titles. Off-page search refers only to activities that do not directly impact your website's ranking. These include backlinks.
What is an SEO Campaign?
An SEO campaign is a series of activities designed to improve the visibility of a particular webpage or domain name in search engines like Google, Bing, Yahoo, and others. These activities include optimizing page titles, meta description tags and URL structure.
SEO campaigns begin with keyword analysis, which identifies keywords that can increase organic traffic. Once keywords have been found, they need to be optimized for the entire site, from the homepage through individual pages.
Statistics
- Sean isn't alone… Blogger James Pearson recently axed hundreds of blog posts from his site… and his organic traffic increased by 30%: (backlinko.com)
- : You might have read about the time that I used The Content Relaunch to boost my organic traffic by 260.7%: (backlinko.com)
- Deleting those 10k pages is one of the main reasons that he improved his site's organic traffic by nearly 90%: (backlinko.com)
- A 62.60% organic traffic boost to that page: (backlinko.com)
- 93%of online experiences today begin on search engines. (marketinginsidergroup.com)
External Links
How To
How can I tell if I'm doing SEO well?
There are many indicators that will help you determine if you're doing great in SEO.
-
Users should leave your site without clicking anything else if their bounce rate is less than 30%. A high bounce ratio means that your audience does not trust your brand, or is not interested in the products you are selling.
-
Multiple pages are visited by visitors to your website. This indicates that people are actively engaging with your site, and finding useful information.
-
Your conversion rate has improved - your customers are more aware of you product or service, and want to buy it.
-
Your average time on site has been increasing. Users spend more time browsing your content.
-
Increased traffic from search engines is a sure sign you're doing excellent SEO.
-
You are getting more shares via social media. This indicates that your content can be shared by others, reaching audiences beyond your reach, and is therefore being shared more often.
-
Forums are receiving more comments - this is a sign that people respond positively and favorably to your work.
-
There's more engagement around your website - more likes, tweets, shares, and likes on posts.
-
Your rank in SERPs keeps increasing, a sign your hard work is paying off.
-
Your website is generating more leads - this means that people are finding your site organically and contacting you.
-
Your sales are growing - this shows that people who came to your website searching for your products and services are buying them.
-
A blog post that gets more views/comments shows that people find it interesting and useful.
-
You get more subscribers to your email list - this shows that people trust you enough to subscribe to receive updates about your business.
-
The sales are increasing - this means that people are liking your products and are willing to pay more for them.
-
You've gained more social network followers, which shows that your fans share your content with others and engage with your brand.
-
You're getting more PR mentions - this shows that journalists are talking about your brand online. This increases your brand awareness and improves your reputation.
-
You are being recommended more often, which means that other companies recommend your brand.
-
You will see people returning to your website over and over again. This shows that your customers are happy with the work you do, and they will return for more.
-
Your competitors are losing ground. This means that they haven't invested as much in SEO campaigns as you. It makes them look bad.
-
Your brand's image is changing - this shows that your brand is becoming popular among a new group of customers.